This means that people who consume the products of the two brands are looking for similar products: something sweet to savor after a meal. What do these two companies have in common?īoth belong to the food niche and have dessert options for their public. Today, among the various flavors of McFlurry (a McDonald’s dessert that you can buy anywhere in the world), it is possible to find an option with M&M’s, another well-known brand in its niche. In addition to hamburgers, he also invests in other types of food, such as ice cream.ĭespite all this success, in order to reach an even larger audience that likes desserts other than just ordinary ice cream, McDonald’s began to make alliances with chocolate manufacturers. McDonald’s is a restaurant chain known worldwide for its fast food. In other words, they are the marketing actions shared by two companies in order to reach an audience that has a similar profile and that, for some reason, does not yet know the two brands. Understanding co-marketingĪs the name itself suggests, co-marketing is the union of the marketing strategies of two brands with the aim of creating and promoting products, services or content that are interesting to a common audience. If this is your goal, check out our tips below that will help you find good partners and apply these co-marketing strategies in your business. In the digital market, this saying can be further expanded, especially when we think of commercial companies.Īmong the various strategies to bring two brands closer together, co-marketing has stood out mainly due to its objective of expanding the dissemination of a business to other audiences.įor a brand, it is essential to know several ways to increase the reach of your brand. If you have ever heard this saying in your life, you know that it goes far beyond personal relationships and fits perfectly into professional life.Īnd when we talk about that, we are not only referring to your career, but also to the business relationships that are built by one or several companies. “Not a finger makes a hand, not a single summer swallow!”
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