![]() ![]() It doesn’t store highly sensitive information like financial data or browser history. The software collects professional data, such as work email addresses and job titles. ![]() ![]() Yes, because its tools only aggregate business-related data. They can customize the solutions and integrate them into their workflows to boost productivity and revenue. Larger companies use the platform’s API to manage the data they receive. Recruiters also use the platform’s search query filters to identify passive candidates and connect with them. Insightful prospect data helps marketers create a list of accounts that fit their ideal customer profile. They use the business contact database and sales intelligence tools to learn about new businesses to target. Marketers and salespeople use ZoomInfo to enhance their lead generation efforts. The solution enables go-to-market teams to reach prospects at the right time by telling them what prospects and customers to engage with and when. In 2020, ZoomInfo launched its Intent product, a machine learning program that identifies prospects and customers in the early stages of the sales cycle. By providing in-depth information on customers, prospects, and opportunities, it fuels a company’s go-to-market strategy from start to finish. It helps them understand their ideal customers and target businesses who visit their websites in real time. The cloud software company gives businesses and marketers the tools they need for prospecting, targeted outreach, lead scoring, and more. It sells access to its database of information to companies, sales professionals, and recruiters. ZoomInfo is a software as a service (SaaS) company that provides detailed information on millions of businesses and business professionals. ![]()
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